Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The CBOT renewed its early-week strength at mid-week and turned higher with soybeans and soymeal in the lead. Fresh news was light for the day, but markets responded positively to rumors of export business getting done for soybeans and soymeal, with wheat gaining on an increasingly warm and les...
WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...
The CBOT on Tuesday failed to follow Monday’s dramatic technical strength and corn, the soy complex, and wheat all settled lower for the day. A sharp pullback in crude oil prices was primarily responsible for the soy complex weakness as it eliminated a key piece of support for soyoil. In...