U.S. hog producers saw a mixed year in 2024 with early-year prices bringing poor profitability while the dramatic hog rally since the summer has lifted financial fortunes significantly. A major component of those rising prices was the unexpected surge in pork demand, which pushed the cutout to new seasonal highs this fall. Now, producers, packers, and pork buyers are wondering what 2025 will bring and how demand and prices will fare in the post-election environment. WPI has just completed an update to our long-term (one-year forward) outlook for the hog and pork markets. The major findings from this effort are that producers are likely to see strong prices for the coming year, and if crop prices do not rise significantly, strong profit...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights Today was another reminder that this market is trading headlines first, facts second. Early optimism surrounding reports of a possible U.S.-Iran memorandum of understanding helped pressure energy risk premium and kept the broader commodity space defensive. An hour later, how...
Key Takeaways: Cattle producers are currently capturing a greater proportion of total retail beef values amid tight cattle supplies. Packers are forced to make higher bids on cattle to keep operations running when supplies are tight, hurting packer margins. Sustained poor packer margins...
Dangerously Clueless Lazy analysts and food system critics have shifted attention temporarily from how bad our food is (UPFs,) to why it is expensive. Bloomberg correctly sites higher labor costs, tariffs, weather (El Niño), fertilizer prices, higher energy and transportation costs, the...