World Perspectives

Year of the Pulse

The International Grains Council (IGC) announced that it will include pulses in its definition of grains and expand market information on these products. Trade in pulses has been increasing as they grow in stature as a staple food and plant-based protein. The pod-based seeds of the legume family come in a variety of shapes and colors, and increasingly serve the role of sustainability.  The UN got so excited it created the International Year of Pulses. They are viewed as inexpensive, easy to store, nutrient-dense and can be grown in a variety of climates. Although trade in dried peas took off in 2020, this year growth has seen stronger growth in dried beans. Governments have begun subsidizing pulses as a new superfood, but also with th...

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livestock

Even After Recent Market Gains, Hog and Pork Outlook Remains Rosy

Anyone following the hog and pork markets recently has seen the volatility that preceded the recent surge to new contract highs, and the lack of consensus in the industry’s outlook. The USDA will issue their quarterly Hogs and Pigs report at the end of June, which will help inform the ind...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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