Brazilian presidential candidate Marina Silva is an environmentalist in a highly protectionist country, and yet she appears ready to break the mold on her nation's trade policy if elected. Yen and TPP The publicly reported lack of progress this week between Japan and the U.S. on Trans-Pacific Partnership (TPP) market access negotiations was related more to timing than actual inflexibility. Still, the most interesting insight was in a Financial Times piece that notes the adverse impact of a Japanese currency that is now at a six-year low against the U.S. dollar. Historically, Tokyo has sought a weak yen to boost exports, but the economy has changed due to factories moved to other countries and increased U.S. dollar-denominated oil imports...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Monday, 25 May is a U.S. holiday, and both the markets and our office will be closed. Please note that the next issue of Ag Perspectives will be published on Tuesday, 26 May. The WPI staff wishes everyone a safe and enjoyable holiday weekend...
USDA’s monthly cattle on feed report was released today. The total number of cattle on feed in feedlots with 1,000 head or more capacity amounted to 11.6 million head, 102 percent of last year. Source: USDA, WPI Placements were up, but part of that is attributable to persistent drought c...