There are several pundits predicting this is the year that evidences the rise in consumption of plant-based proteins and the end of meat from animals. These same prognosticators may have made the same forecasts last year, and the year before. Maybe but the dynamic is unlikely to be true for developing countries. Overall global consumption is volatile. Since 2013, world poultry consumption has increased by 18.5 percent. Beef consumption has only increased 3.1 percent and pork is down 0.07 percent, but those numbers are skewed by swine fever in China, the largest consumer of pork, and the high cost of beef that is not even consumed in the most populated part of the world, India. The expansion in U.S. beef consumption since 2013 is slig...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The hot, dry weather forecast continues to drive strength in grain futures with corn and soybeans hitting another day of strong gains. Monday’s Crop Progress and Conditions data were in line with market expectations and showed relatively few concerns for the...
Yesterday we wrote about the Q1 GDP numbers and the June employment reports in an article entitled Real GDP for Q1 Relying on AI Buildout, Held Back by Consumer Spending. That article mentioned that consumer spending had become a drag on GDP. Nonetheless, real GDP in Q1 was revised upward to 2...
Key Takeaways: The Middle East and North Africa's arid climate and limited water resources have created a structural dependence on imported wheat. Government wheat tenders in major importing countries serve as important benchmarks for global trade, providing insight into exporter competitivene...