Almost none of the primary U.S. grain or oilseed offerings have made a solid start to 2025-26, as export sales for the upcoming marketing year are largely near multi-year lows. This is not yet a huge problem since the typical buying periods for the season’s supplies are mostly still in the future, especially depending on the tariff situation. With the increased uncertainty clouding trade between the U.S. and its partners, these numbers will be key to watch in the coming months as the geopolitical dust begins to settle. U.S. exporters sold about 182,000 MT of soybeans for 2025-26 in the week ending 10 April, their biggest weekly volume to date. However, total new-crop sales are around 460,000 MT, an 18-year low for the date...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
WPI has officially launched Transportation Perspectives as a standalone weekly report separate from our Ag Perspectives articles and analysis. Current Ag Perspectives subscribers will have gratis access to the report through 16 April 2026. Please email us or subscribe online after this date to...