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Honey Rebounding

Global honey production fell 6.3 percent between 2017 and 2019. Culprits for the decline included Colony Collapse Disorder and the use of pesticides such as neonicotinoids. However, since then production has rebounded by 4 percent and continues expanding on an upward trend. In Europe where the decline was felt acutely, honey production increased by over 6 percent between 2021 and 2022. Not so in Ukraine where the toll of the war has caused honey output to slide lower.  From a trade standpoint, the production drop-off resulted in a concurrent fall in global honey trade. However, honey shipments in 2022 hit a record 770,562 MT. The push for more natural sweeteners is likely to keep trade expanding, provided production continues to rebou...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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