There was an interesting news story from Paris, carried by Reuters in these last days before Christmas, entitled “France to raise minimum food prices, limit bargain sales.” That appears to be a rather non-descript headline until actually reading the story. In essence, the French government is moving to boost minimum food prices in an effort to raise farmers’ incomes. Not only that, it is also planning to regulate the level of discounts or sales prices that food retailers can use. The story stated the government will propose a 10 percent increase in the low-price threshold and a maximum discount of 34 percent on promotional (sales) offers. Wait, there’s more. No more than 25 percent of any one product’s volume c...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.