Mega-retailer Walmart announced that it will require suppliers of agricultural crops to reduce fertilizer use on 20 million acres by 2020. Ag is Stumbling Block U.S. Trade Representative (USTR) Michael Froman was asked by Financial Times reporter Edward Luce if Japan's opposition to conceding market access on its sensitive products and Europe's unwillingness to concede on beef and biotechnology mean that U.S. agriculture will simply not achieve its goals in the Trans-Pacific Partnership (TPP) and Transatlantic Trade and Investment Partnership (TTIP) agreements. Ambassador Froman replied that market access is a key part of the negotiations and that there is no TPP at this juncture because the U.S. is insisting on agricultural access with b...
What You Need to Know Today: Shipping in the Black Sea is at a standstill, with neither Ukraine nor Russia yet ready to swerve in this game of maritime and export brinkmanship. Israeli media suggests the U.S. and Iran may be close to making a deal or at least restoring the memorandum of unders...
Just when it seemed the restaurant industry had finally moved beyond the pandemic disruption, the arithmetic of the American food dollar caught up with it. The National Restaurant Association projects that total restaurant and foodservice sales will reach a record $1.55 trillion in 2026, but on...
Key Takeaways: Brazil’s pork exports have more than doubled since 2019 as competitive feed costs, ASF-free status, and expanding global demand have strengthened the country’s position in international markets. Brazil’s abundant domestic production of corn and soybeans provide...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.