Yesterday’s grain and oilseed rally extended, for the most part, today. While wheat led the complex upward yesterday, today’s higher volume trading corn and the soy complex gave the thrust in today’s session. Soymeal and the livestock complex took a breather today. The incomin...
WPI recently received a question from a client asking, in effect, if global crop prices have become immune – or at least less sensitive – to changes in global crop ending stocks. The reasoning offered was the perception that corn futures are becoming less responsive to declining glo...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.