GOOD MORNING, The trading picture today looks similar to yesterday as grains struggle to stay afloat vs. a firmer soy complex trade. Wheat continues to suffer from lower world wheat prices while corn struggles to come to a value level given the slow export pace, and now a challenged ethanol industry. Steady commercial pricing activity in corn helped values yesterday on the lows, and today grains are much more willing to follow the soy complex upward. Beans are firmer as the Chinese delegation visits Chicago for the annual US Soy Global Trade Exchange. Though it is expected that the Chinese will take the 500,000 mt of US beans purchased from the "good will" gesture, any other purchases remain questionable for now. J...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.