Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Beef packer margins improved sharply, with estimated net losses narrowing to -$111/head from -$206/head the prior week. The recovery was driven by another firming in the boxed beef cutout, which rose to $379.00/cwt, while fed cattle prices softened modestly on the week. Even with the improvemen...