What a catchy title by virologist Chris van Tulleken! In his book he asks,  “Why Do We All Eat Stuff That Isn’t Food … and Why Can’t We Stop?” Wow, not food being marketed as food should have a legal problem. This book has its high-C personality type advocate/followers. “THE NUMBER ONE SUNDAY TIMES BESTSELLER; ONE OF THE FINANCIAL TIMES' BEST SUMMER BOOKS OF 2023 AND SUNDAY TIMES' BEST BOOKS TO READ THIS SUMMER…If you only read one diet or nutrition book in your life, make it this one.”  End of ad. Mostly you saw all caps. Trumpish showmanship rings the bell.  Unless you are a savant (and not just self-certified), we can all be triggered by hyperbole. And curiosity is good...