The CBOT was higher heading into the U.S. Thanksgiving holiday with investors across the board seeming to find optimism amid a relatively quiet news day. For the ag markets, news that China continues to book U.S. soybeans – securing as many as 10 cargoes on Tuesday – is supportive,...
The CBOT was mostly higher on Tuesday with rumors of Chinese soybean buying and strong performance in equity markets boosting trader sentiment. Tuesday’s trade seemed to reflect the typical pre-Thanksgiving glide into low-volume, low-volatility trade that often dominates the day before an...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.