New Zealand famously is a country with more sheep than people, but the competition is slipping in favor of humans. The problem is the economics of wool, which is no longer an economically supportive coproduct. Wool is less needed in a warming world with many man-made alternative fibers, and landowners make more money converting grasslands to carbon credit paying forests. Wool production in New Zealand and in the rest of the world is in decline. While sheep meat output in New Zealand declines along with that of wool, global sheep meat has been expanding. However, it is falling behind the expansion rate of competing animal proteins such as poultry meat. Lamb consumption has always had a smaller group of fans, based on historic ge...
The corn and soy complex closed higher, with the wheat market mixed, as winter wheat closed up but spring wheat and livestock ended lower. Part of the strength for corn and soybeans may have been a weather premium, as crop planting has started out fast but warm weather has been slow to develop...
Reflect for a moment on what you eat. There is a lot of advice out there in the ether about what you should eat, but really, what do you currently eat and how much? The good people at the USDA have some data for you, to help you answer that question. USDA says that we eat quite a bit of meat. L...
Key Market Insights Macros: Inflation isn’t cooling — it’s moving higher again. March PCE inflation (Personal Consumption Expenditures index — the Fed’s preferred measure of inflation) rose 0.7 percent month-over-month, pushing the annual rate to 3.5 percent, the h...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.