World Perspectives

Cancel Culture on Policy

The use of public shaming and destroying individuals or entities disfavored by activists has become highly fashionable but it has been around in food and agriculture policy for many years. Activists in Europe have tried to shut down the European Food Safety Authority, arguing its scientific judgements that have been contrary to their green religion disqualifies it from being authoritative. Pig production has become so stigmatized by animal welfare campaigners like Compassion in World Farming that the EU is having to perform public messaging explaining why the farming practices are legitimate. Green campaigners want to stop carbon emissions but now they are opposing research being performed by Europe’s Joint Research Centre on the sust...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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