Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Regional News The European Union has threatened Poland, Hungary, and Slovakia with legal action as the three nations have adopted unilateral bans on the import of Ukrainian grains. Milling Wheat Wheat markets adopted a firmer tone last week as CBOT futures rallied on speculati...
Dry bulk markets were quiet and mostly flat last week. Spot rates softened a little bit as vessel owners threw in the towel on waiting for improved demand. Most hopes for any recovery in rates now rests on the new U.S.-China trade deal. After the positive meeting between Presidents Xi and...
The lingering effects of trade agreements and now-confirmed export rumors were the primary drivers of the CBOT’s action on Wednesday. Tuesday’s rumors of China buying some U.S. soybeans ahead of the trade talks with the U.S. on Thursday were confirmed by Reuters and Bloomberg. The m...
WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...