Friday’s CFTC report showed funds paring back their net long position across the major ag futures contracts, ending a ten-week streak of net buying. Funds sold 62,000 contracts (6.4 percent) to their all-ags net long position last week with selling in corn, soybeans, and CBOT wheat responsible for the bulk of last week’s changes. The soy complex saw mixed trends ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.