World Perspectives

China Market Analysis

Soybeans Dim Sums report that Chinese propaganda’s focus on soybean self-sufficiency has faded as Brazil has become the top foreign supplier. In short, dependence on a main rival for a staple crop was the problem. China’s self-sufficiency in soybeans in 2025 was 16.2 percent, versus 17 percent in 2019.  China’s use of soybeans is increasing at 2–5 percent per year, as rising incomes are correlated with higher protein demand. The national focus is now on boosting soybean yields rather than expanding the area sown to the crop.  There is satisfaction in being able to cover food-grade use with domestic soybeans while foreign (lower-grade) commodities get fed to livestock. China’s needs are taken care of w...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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