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Cocoa Market Outlook: Futures Overbought but Demand Rationing to Continue

The 2024/25 cocoa market outlook is dominated by production concerns and continuing tightness in global stocks-to-grindings levels. The latter point will likely keep futures and physical prices elevated as the market works to ration demand amid a fourth straight year of weak production from West Africa. Despite this tightness, however, the world balance sheet will start to move towards a more abundant supply scenario that should allow prices to retreat from current highs. Short-Run Dynamics Cocoa prices have been nothing if not volatile in recent weeks with the ICE futures market surging to new all-time record highs on Wednesday before correction lower on Thursday in long profit taking. The U.S. dollar’s rise was a major factor th...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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