Demand growth for coffee has been far less volatile than production and ending stocks. Ending stocks peaked at 25 percent of consumption in 2001 as the price sunk to $0.44/pound. However, there was a stronger reaction when stocks slipped to 17 percent of production in 2011, and the price peaked at $1.66/pound. This year, coffee prices peaked at $2.41/pound but have now dropped to $1.68/pound. Surplus stocks have increased the same amount as consumption growth, but production is up four times the change in consumption or stocks. Basically, the market is comfortable that production is more than adequate to meet demand. ...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.