Price and export market share should be correlated. In other words, lower cost producers should be able to expand their sales while higher cost sellers should see a decline in exports. With wheat, that may not be true. However, just looking at the farmgate value of wheat in the top exporting nations reveals a small negative correlation (-0.2) between cost of production and the change in export market share over the past five years. Russia is a relatively low-cost producer and has expanded its exports, but so has Canada, a relatively higher priced supplier. Turkey has grown export market share versus the decline in U.S. wheat exports despite being a higher cost producer. But then many believe Turkey is subsidizing exports, particularly with...
What You Need to Know Today: President Trump claimed the ceasefire between the U.S. and Iran was over, as both sides accused one another of violating the terms of the agreement. Commercial vessels are increasingly steering clear of the Strait of Hormuz as security risks escalate following Iran...
Key Takeaways: The CME Group is launching new 90 percent Lean Beef and 50 percent Lean Beef futures and options contracts in July. There are five key factors that must be present in physical markets and futures contract specifications for futures contracts to become successful. The two l...
Russian Grain Markets: 29 June-3 July 2026 The new marketing season has officially begun in Russia, although bearish sentiment has been concentrated in the southern regions closest to the Black Sea ports, where export demand has been weakest. Delays in grain deliveries to inland elevators have...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.