World Perspectives

Deceptive Marketing; Trump versus Clinton; Japanese Rice

Public opinion polling sponsored by the Center for Food Integrity shows the number of consumer believing the food system to be headed in the right direction increased between 2013 and 2015, but it is difficult to understand why. More Deceptive Marketing Public opinion polling sponsored by the Center for Food Integrity shows the number of consumer believing the food system to be headed in the right direction increased between 2013 and 2015, but it is difficult to understand why. Krishan Walia of VanaLife Foods intends to market the company’s green chickpea foods as the next “superfood,” solely because it is slightly higher in some nutrients than mature chickpeas. Meanwhile, the lab-grown meat industry realizes it has an image problem, and...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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