World Perspectives

Deceptive Marketing; Trump versus Clinton; Japanese Rice

Public opinion polling sponsored by the Center for Food Integrity shows the number of consumer believing the food system to be headed in the right direction increased between 2013 and 2015, but it is difficult to understand why. More Deceptive Marketing Public opinion polling sponsored by the Center for Food Integrity shows the number of consumer believing the food system to be headed in the right direction increased between 2013 and 2015, but it is difficult to understand why. Krishan Walia of VanaLife Foods intends to market the company’s green chickpea foods as the next “superfood,” solely because it is slightly higher in some nutrients than mature chickpeas. Meanwhile, the lab-grown meat industry realizes it has an image problem, and...

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wheat

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New Trade Agreements

Just as Donald Trump’s dismantling of the world order is said to have motivated Europe’s conclusion of trade agreements with Mercosur and India, his trade agreements with India and Argentina are thought to have been motivated by Europe’s trade moves. A novel question: who is f...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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