World Perspectives

Deceptive Marketing; Trump versus Clinton; Japanese Rice

Public opinion polling sponsored by the Center for Food Integrity shows the number of consumer believing the food system to be headed in the right direction increased between 2013 and 2015, but it is difficult to understand why. More Deceptive Marketing Public opinion polling sponsored by the Center for Food Integrity shows the number of consumer believing the food system to be headed in the right direction increased between 2013 and 2015, but it is difficult to understand why. Krishan Walia of VanaLife Foods intends to market the company’s green chickpea foods as the next “superfood,” solely because it is slightly higher in some nutrients than mature chickpeas. Meanwhile, the lab-grown meat industry realizes it has an image problem, and...

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Europe; Greening; AI; Ice Cream; UPFs; Algorithms

Europe Pivot Point EU leaders will hold a very pivotal meeting tomorrow covering a range of issues including the use of Russian assets and security guarantees for Ukraine, and a trade agreement with Mercosur. More importantly, their reputations are at risk. President Trump predicts Europe&rsquo...

FOB Prices and Freight Rates App (Updated 17 December)

WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...

livestock

Livestock Round Up: Korea, Good News and Bad News for Beef

In January, Korea’s tariff on U.S. beef will drop to zero as laid out in a long schedule as part of the 2012 Korea-U.S. free trade agreement. Prior to the agreement it was 40 percent, in 2025 it was at 2.6 percent. Korea has been a growing market especially for premium cuts of beef, with...

Europe; Greening; AI; Ice Cream; UPFs; Algorithms

Europe Pivot Point EU leaders will hold a very pivotal meeting tomorrow covering a range of issues including the use of Russian assets and security guarantees for Ukraine, and a trade agreement with Mercosur. More importantly, their reputations are at risk. President Trump predicts Europe&rsquo...

FOB Prices and Freight Rates App (Updated 17 December)

WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...

livestock

Livestock Round Up: Korea, Good News and Bad News for Beef

In January, Korea’s tariff on U.S. beef will drop to zero as laid out in a long schedule as part of the 2012 Korea-U.S. free trade agreement. Prior to the agreement it was 40 percent, in 2025 it was at 2.6 percent. Korea has been a growing market especially for premium cuts of beef, with...

feed-grains soy-oilseeds wheat

China Market Analysis

Economy China’s official data and its rhetoric do not always align and while its exports have remained robust, it has not prevented a slump in manufacturing output. Its purchasing managers index (PMI) was below 50 (contraction territory) in November, the eighth straight monthly decline. W...

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From WPI Consulting

Forecasting developments in production agriculture

On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.

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