World Perspectives
soy-oilseeds

Dynamic Oilseed Developments

Export Sales USDA’s Export Sales report released this morning reflected larger export sales across many commodities, including the soy complex. Net soybean sales were down 9 percent from last week but were up 12 percent from the four-week average. There were 797 KMT of soybeans purchased (China was key) and soymeal sales were up, though soyoil was down. South America The rain showers falling on Argentina this week have stopped the slide in projected soybean production this year. It may also help the small portion of the crop that is not yet planted. Some believe the worst of La Niña is over, though others note that rainfall in February and March remain key and this period proved too dry last year. The Bolsa de Cereales this...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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