World Perspectives
livestock

Eggsactly

China readily out-consumes the rest of the world in poultry eggs and Taiwan is reportedly having problems affordably sourcing all the eggs being sought. Global egg consumption is expanding along with population and as a low-cost protein, its demand is relatively inelastic. The pandemic shifted consumption from HRI to retail and the home, but it did not hurt demand. One problem was a slowing in production in Q4 2021 for the world’s second largest producer, the U.S. At the same time, U.S. egg exports in 2021 grew by nearly 3 percent above year ago levels.  Given its greater feed conversion efficiency and global demand for animal protein, egg production and consumption will continue to expand.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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