It was another day of big volume in the soy complex. While soybeans closed higher for a fourth session, corn and wheat failed to follow, or perhaps their drag pulled soybeans back to fundamental reality. There are still no new export sales. The Chinese are smart, and if they intend to buy...
There was high-volume trading in soybeans again today after hitting record levels yesterday. The enthusiasm carried over to corn and soymeal as well, and there was good volume trading in soyoil contracts. There is understandable skepticism that China would pay 80 cents/bushel more for U.S. soyb...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.