Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Europe Pivot Point EU leaders will hold a very pivotal meeting tomorrow covering a range of issues including the use of Russian assets and security guarantees for Ukraine, and a trade agreement with Mercosur. More importantly, their reputations are at risk. President Trump predicts Europe&rsquo...
WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...
Mediterranean/Middle East/North Africa/Africa – Mea Region Iran says that there will be no problems with grain imports and distribution although news stories say that major importer Modalal Group is facing financial difficulties due to EU banking sanctions and a severe shortage of foreign...
European Revival The transatlantic relationship is rapidly evolving and the story is told by some recent headlines… The U.S. has already swamped Europe with its technology and now it wants to own the EU’s energy market as well. European diplomats in Washington message the Tr...