World Perspectives

EU-Mercosur Fallout; Get Your Own; WTO Ignored

EU-Mercosur FalloutThe EU and Mercosur reached agreement on a quarter century effort to have a free trade agreement. Tariffs will be removed on over 90 percent of two-way trade. The agreement has further procedural hurdles to overcome. France leads an effort to construct a blocking minority of four member states or 35 percent of the EU population. Opposition in France forced EU Commission President Ursula von der Layen to cancel her participation in tomorrow’s reopening of the Notre Dame Cathedral. There is also jockeying among countries seeking financial compensation for their acquiescence to the deal. U.S. farmers will be keenly watching the outcome of the agreement. Europe’s farmers appeared to win some reprieve from the Green Deal...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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