EU policymakers would like for the Continent to be more self-sufficient in plant proteins, whose demand growth has been robust the world over. However, agronomics, genetics and economics are limitations. Europe’s largest oilseed is rapeseed, which is well suited to the wetter, shorter growing season. However, it is primarily an oilseed with high demand for nitrogen, phosphorous and sulfur. Production remains below its peak back in 2014. Sunflowers are the second largest crop in Europe, again primarily an oilseed with production peaking back in 2017. Soybeans are number three, and it is a legume prized for its higher protein content. When it comes to efficiency, soybeans are to protein what palm is to oil. The genetics of the so...
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Dry bulk markets were volatile but ultimately steady this week with notable differences in rate developments across vessel classes. The Capesize sector, which led the recent rally in freight rates with its dramatic surge, pulled back slightly amid more cautious chartering activity, partic...
Key Market Insights Macro markets delivered a full whipsaw today. Early in the session, crude oil had rallied back above $100/barrel as traders priced renewed concern over the U.S.-Iran standoff and potential supply risk through the Strait of Hormuz. That strength helped pull grains off their o...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.