Regional News European and Black Sea markets are seemingly solely focused on the advancing wheat harvest as well as the early start of rapeseed/summer crop harvests. For most countries, wheat harvest is half-finished or better and yields have reflected earlier expectations. The only real surprises so far are the lower Ukrainian rapeseed yields, and perhaps the improvement in Russian wheat yields. Any perceived tightness in wheat supplies seems to be fading as yields are finalized while oilseed markets are firming on perceptions of lower Black Sea production. The weather for continental Europe remains broadly favorable for the final stages of summer crop development. Temperatures will remain above average for nearly all of Euro...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.