Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Volatility has been the key word for commodity markets lately, especially the energy complex and anything loosely tied to it. The effective derivatives of the energy complex include, through the linkages of biodiesel, soyoil, and soybeans, and these markets have seen incredible rallies this yea...
Great Timing The workers’ union at the JBS meatpacking plant in Greeley, Colorado, is on strike. The union is demanding more pay for its members, of course, and they want the company to pay for gloves. Given the shortage of cattle, there is overcapacity in cattle slaughter, and JBS has be...
Bilateral Postponement The upcoming meeting between President Trump and Chinese leader Xi Jinping is being delayed about “a month or so” at the request of Trump. He says he needs the time to focus on the war in Iran. Chinese leaders may also benefit from the extra time to assess the...
China Ag Purchases The market reacted today to suggestions that President Trump will delay his planned trip to China at the end of the month due to the war in Iran. The excuse is somewhat of a surprise considering this President is usually hyper-multitasking. Soybean investors took it hard, but...