Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Financial markets will be closed on Thursday, 25 December for the Christmas holiday. As a result, there will be no Ag Perspectives report on Thursday. WPI wishes everyone a joyous and safe holiday. WPI will resume operations on Friday, 26 December. Note that Ag Perspectives will be providing ma...
Soybean Auction Falters To make way for recent purchases of U.S.-grown soybeans, Sinograin has been auctioning state-owned reserves of soybeans imported in earlier years. At its second auction, sales fell to 62 percent of the volume offered, versus 77 percent in the first auction. And the avera...
WTO Gets Trumped The WTO was thrown out back on 2 April when President Trump announced his reciprocal tariffs. The tariffs totally violated U.S. obligations under the WTO but the signal was clear that the U.S. would no longer be constrained by any agreements at the WTO. Still, the Administratio...
Europe Pivot Point EU leaders will hold a very pivotal meeting tomorrow covering a range of issues including the use of Russian assets and security guarantees for Ukraine, and a trade agreement with Mercosur. More importantly, their reputations are at risk. President Trump predicts Europe&rsquo...