World Perspectives

Food Fight Ahead; UPF Boogeyman

Food Fight AheadThere are two committee confirmation hearings that aggies will be watching intently early next year: the Senate Committee on Health, Education, Labor & Pensions (HELP) on the nomination of RFK, Jr.; and the Senate Agriculture Committee on the nomination of Brooke Rollins. The HELP Committee will have a lot to unpack. RFK, Jr.’s position on vaccines front and center, but his position on food dyes, seed oils and pasteurized milk reflect the same basic chemophobia. Chemophobes cannot really be “won over” in a debate about facts because they do not ascribe to relative risk. They are absolutists. They go to “alternative” health stores with unwavering conviction. But on some issues, the data is overwhelming.The probiotic benef...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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