World Perspectives

Food Fight IV

Food Fight IV Foodie Michael Pollan wrote in The New York Times that California's Prop 37 requiring labeling of boiotech foods is not about food safety or the environment, but about "the power of Big Food." In other words, it is politics. Foodies really believe that the conventional food industry "controls" consumption rather than responds to consumer desires. It is a baffling argument in a transparent, market-driven society. Nonetheless, the lesson for the conventional food industry is that it will have to spend a lot more money than it has been to ensure consumers hear its side of the story. That is what is happening with Prop 37 in California, where educating voters has apparently nearly doubled the number of opponents and cut support...

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Accountability and a comprehensive approach to export programming

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