World Perspectives

Food Trade with Russia

Western countries kicked Russia out of the WTO’s Developed Countries Coordinating Group and are seeking to remove normal trade relations with Moscow. Banning energy imports from Russia is understandably difficult but ending food trade would be a minor change. This is because Russia has long run import substitution schemes in food and retaliated against food imports from the West in 2014 in response to sanctions over Crimea.  The EU has fared better than the U.S. in the Russian market, though both mostly ship value added foods that don’t compete directly with Russian farmers. The EU mostly exports services to Russia, and some manufactured products to support Russian industry. It is time to end export market development in R...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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