Food product label claims are an important aspect of food product marketing, and a standard that is constantly evolving. In the early 1990s, nutrition was the focus, and particularly the reduction of fat content in foods. The result was that hard candy made primarily from sugar could include the label claim “fat free.” Then in 2015, there was the Food and Drug Administration’s (FDA) voluntary GMO labeling guidance. Now, the focus is on sustainability and environmental claims. The Federal Trade Commission (FTC) issued the “Green Guide” for labeling initially in 1992, then revised them in 1996, 1998, and 2012. Currently, the guidelines are being updated again. As consumers look for more “green&...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.