The value of gold has surpassed $2,000/troy ounce for the first time. It has climbed 32 percent in value thus far this year and, given the dovish stance of U.S. monetary policy, it is likely to rise some more, eventually hitting a correction. The last peak in value was in 2011. The price of gold reflects economic concern and is used as a hedge against inflation. The price of gold does not directly impact U.S. agricultural exports, but it signals to investors the value of currency, and thus is an indirect indicator. Buying gold may reduce the value of the currency being used for the purchase. Based on the current state of the global economy, the high gold price dynamic is likely to continue into 2021. ...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.