Green Impact on Black Equals Red Activists in Europe are protesting against today’s “Black Friday” shopping extravaganza. They argue that the environmental externalities of consumerism will destroy the planet. This begs the question of whether commercial minimalism will destroy the EU economy. Over 55 percent of Europe’s economic momentum is driven by consumption but Brussels is converting to a Green New Deal that promises “mainstreaming sustainability” and a green oath to “do no harm.” This carries over to agriculture where the “farm to fork” strategy pledges “a toolbox for alternatives to pesticides.” French policymakers pledged to ban glyphosate and develop a safer...
The U.S. will observe Labor Day on Monday, 7 September. U.S. markets and the WPI office will be closed that day. The next edition of Ag Perspectives will be published Tuesday, 8 September...
Key Takeaways: Drought and changes to the multi-year trend in cow slaughter and retention have the potential to dramatically alter beef trim supplies and pricing, and WPI specifically models three different drought scenarios for fall 2026. Based on our models, WPI expects 90 percent lean...
It is hard to have a productive conversation about agricultural pesticide use. The subject carries so much ideological baggage that raising it can invite an argument—or bring the conversation to an uncomfortable silence. Glyphosate, the active ingredient most closely associated with the R...
Brazil’s broiler exports are up 29.9 percent by volume in July and up 43.3 percent in value, and for the January through July period, exports rose 15.2 percent by volume and 19.3 percent in value. China was the top customer in July with 75,000 MT after being closed in July 2025 due to HPA...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.