Show us the Beef The last American president with a knowledge of agriculture was Jimmy Carter back in the 1970’s. The largest problem policymakers have is squaring the competing concerns of consumers and producers. The latest example is beef. President Trump is increasing beef imports to...
Milling Wheat European wheat markets remain under pressure amid heavy global supplies and as aggressive Black Sea and Argentine offers cap any rallies. Too, the firmer euro has further eroded EU export competitiveness just as FOB offers from Argentina near $209–211/MT for 11.5 perce...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.