Green Impact on Black Equals Red Activists in Europe are protesting against today’s “Black Friday” shopping extravaganza. They argue that the environmental externalities of consumerism will destroy the planet. This begs the question of whether commercial minimalism will destroy the EU economy. Over 55 percent of Europe’s economic momentum is driven by consumption but Brussels is converting to a Green New Deal that promises “mainstreaming sustainability” and a green oath to “do no harm.” This carries over to agriculture where the “farm to fork” strategy pledges “a toolbox for alternatives to pesticides.” French policymakers pledged to ban glyphosate and develop a safer...
On 4 July 2026, the United States will commemorate the 250th anniversary of the signing of the Declaration of Independence. In observance of the Fourth of July holiday, Ag Perspectives will not be published on Friday, 3 July. We will resume our normal publication schedule on Monday, 6 July...
As Cuba's economic crisis has deepened, discussions about the country's eventual economic and political transition have reemerged. One question that inevitably follows is what opportunities might emerge for U.S. agricultural exports. So, here’s a brief review of those opportunities, but n...
Key Takeaways Traffic through the Strait of Hormuz is increasing steadily, despite a precarious political situation. The increased flow of vessels through the SOH is pressuring tanker rates, though total volumes remain well below pre-war levels. The big issue in the Strait of Hormu...
Key Takeaways: Poultry is the fastest-growing major animal protein, supported by lower production costs, affordability, and broad consumer appeal. Broilers are the most feed-efficient major livestock species, giving chicken a lasting cost advantage over beef and pork. Short production cycles a...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.