The recent volatility in lean hog futures — from fresh contract highs at the end of January to the dramatic early-February selloff — has many in the industry (and WPI clients) wondering what will happen next. WPI’s latest analysis indicates that while pork demand remains strong, the market strength and sentiment that propelled futures to new contract highs earlier this year have matured, limiting the potential for additional gains through FH 2026. Supply-Side Factors Supplies of market-ready hogs have remained relatively steady since 2022, with the industry confident in its ability to meet domestic and export demand from a stable breeding herd. Hog inventories have trended slowly higher over the past four years...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.