The G20 meets in Rio de Janeiro this week, and Presidents Luiz Inacio “Lula” da Silva of Brazil and Xi Jinping of China have a bilateral side meeting on their respective calendars. The agenda is focused on promoting development strategies between China and Brazil.Brazil’s Ag Minister Carlos Fav...
Farm Bill DeficienciesU.S. Senate Democrats have finally laid down their marker in a bicameral negotiation over a farm bill renewal. In it, Democrats conceded to a House Republican initiative to double spending on export promotion programs. However, they did not accept the Republican position t...
With the Republicans maintaining control of the House, Representative G.T. Thompson (R-PA) will retain the gavel as committee chairman, unless he is nominated for Secretary of Agriculture by President-elect Trump. Thompson’s name has been mentioned more frequently as of late as a potential nomi...
RFK, Jr. Equals OpportunityRobert F. Kennedy, Jr. wants to eliminate processed foods, artificial colorings, chemicals, and other broadly named boogeymen. He and his ilk are social media trolls that disparage the regulated and regulators alike, fabricating conspiracy theories about Big Food want...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.