World Perspectives
soy-oilseeds wheat livestock

Indian Subcontinent Regional Analysis

Pulses are becoming more of a luxury food  item than a stable protein in India as both demand and prices continue to rise. Similarly, poultry and dairy farmers are facing a major problem regarding the protein needs of animals. Protein Crisis in Food Even though the importation of pulses (dals or lentils) continues and 5,000 MT have arrived at the ports India with another 2,000 MT in transit, prices continue to move up. The government of India (GOI) plans to import an additional 2,000 MT, which will be sold at government-certified stores to its employees and the general public.Pulses are a staple of the Indian diet with tur dal (pisum sativum or pegion pea) particularly in great demand in south India. Its retail prices are at a high o...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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