It is now May, the kick-off of the retail meat demand surge, and a shift in the types of products. There are a variety of events that result in a notable spike in spending. First, just passed, is Cinco de Mayo, on 5 May, in which shoppers seek out such items as taco fixings and ready-to-heat meals, driven by a continued preference for convenience. Then there is baseball season, with demand for hot dogs, burgers, and brats. Mother’s Day is primarily a food-away-from-home event, but there is additional protein demand at the grocery store, including eggs, bacon, and sausage for brunch at home. Next is Memorial Day, the unofficial start of summer, and the biggest early-season grilling holiday and a pivotal moment for protein at the grocer...
What You Need to Know Today: Iran says its definition of the Strait of Hormuz is now a “vast operation area” that stretches from Jask to Siri Island. The White House said President Trump did not sign a suspension of the TRQs on beef imports but is “finalizing potential...
If the media headlines and Trump critics are to be believed, President Trump is headed to Beijing this Thursday in a weakened position. China is in control, it has the upper hand, and expectations are very low. These are the same critics that argue against overly simplistic zero-sum analyses in...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.