Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Except for the red-hot soyoil market, the CBOT was mostly lower on Monday, with favorable South American weather and pre-WASDE position adjustment driving the day’s mentality. Corn, wheat, and soybeans all settled slightly lower Monday in either consolidative trade or a continuation of ch...
At the 2026 Cattle Industry Convention, Secretary of Health and Human Services Robert F. Kennedy, Jr., urged producers to expand the beef herd in a “fireside chat” with National Cattlemen’s Beef Association (NCBA) President Buck Wehrbein. Kennedy, however, acknowledged that he...
Just as Donald Trump’s dismantling of the world order is said to have motivated Europe’s conclusion of trade agreements with Mercosur and India, his trade agreements with India and Argentina are thought to have been motivated by Europe’s trade moves. A novel question: who is f...