TikTok is still operating but the tick tock on South American will eventually run out of time. Notable developments today included a lower open, but still plenty of strength. Corn remains up about a nickel for the week, beans up more than 30-cents and while wheat dipped today, the large gains l...
Rollins Rolled Poised, confident, charming - USDA Secretary-Designate Brooke Rollins hit the trifecta today at her confirmation hearing before the Senate Agriculture Committee. She mostly just needed to show that she supported U.S. agriculture. After all, Donald Trump won over 98 percent of the...
Except for soymeal and the livestock markets, the CBOT was lower on Wednesday with traders booking profits and taking a more cautious approach after the recent runup in prices. Too, rhetoric out of the White House is keeping traders guessing on the possible application of and retaliation to var...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.