World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

On the cusp of the U.S. corn and soybean harvests, grain and soy futures markets continue to move rather aimlessly in the absence of anything to drive prices in either direction. General Comments On the cusp of the U.S. corn and soybean harvests, grain and soy futures markets continue to move rather aimlessly in the absence of anything to drive prices in either direction. Seldom do the markets put two up days or two down days together. Low trading volume has become a chronic market feature as well. We doubt that either November soybeans or December corn managed to hit 100,000 contracts today. The former had a trading range of only 8.5 cents today, and the latter managed just a 5.5-cent range. Only wheat, which did post price gains of abou...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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