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Market Commentary

Yesterday’s active trade-driven session saw the huge unwinding of long soybean—short corn/wheat spreads, thanks to the agreement to suspend threats of tariffs from both the U.S. and China. The overnight session found corn and wheat futures trying to bounce back from being the sell leg of that Monday intramarket spread unwinding. Corn was up a couple of cents, wheat was up about 6 cents, and soybeans were about unchanged following their big surge Monday. Things then quickly changed in the day session with wheat futures charging higher. KC and Chicago wheat were up 25 cent and 23 cents, respectively, before closing with gains of around 10-14 cents. Corn futures prices followed that pattern to a less dramatic extent, up 5 cents at...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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