World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Overnight trade in grain and soy futures featured higher prices and modest volume. Soybeans were the leader with the November contract up about 7.5 cents. The grains were higher but more timidly so. Chicago wheat was up about 4 cents, and corn’s gains were limited to fractions. Trading volume was also limited during the day session. Soybeans continued to trade green numbers based on short covering and technical considerations with November trading above $8.50 resistance. As the day session ended, however, the best soybeans could do was to close with November exactly at $8.50, a 4.25 cent gain. We suppose this can be viewed as a technical draw. Soy products were firm with meal $0.80-1.70 higher and soyoil up 11-15 points. Wheat future...

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feed-grains soy-oilseeds wheat

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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