CBOT markets - and the soy complex in particular - staged a substantial rally Wednesday afternoon after President Trump’s positive comments on reopening ag product trade with China. President Trump posted on social media that he intends to challenge China’s President Xi on the latter country’s avoidance of U.S. ag products in their upcoming summit. This is the first hint ag markets have received that either President or their top negotiators are focused on ag, and soybeans in a particular, since the trade war started. China’s normal fall flurry of soybean purchases from the U.S. has been cut to zero due to the trade war impacts, so hope of resurrecting trade sent soybean futures sharply higher. Spillover buying lifte...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Takeaways: The U.S. sheep industry is contracting. Lamb output and producer participation have declined sharply. Imports now account for most U.S. lamb consumption. Their roughly 70 percent share raises concerns about domestic capacity and resilience. USTR’s referral carries substant...
Yesterday, the USDA released its monthly World Supply and Demand Estimates (WASDE), forecasting tighter beef and pork supplies and growing broiler supplies, resulting in a tighter red meat supply. Broiler production, however, continues to grow and is forecast to be up more than 3 percent. Beef...