Reported November meat sales data show meat department sales were positive and have remained so since Q1 of 2023. In all cases, dollar gains were from a combination of inflation and demand growth. Indeed, meat demand has remained remarkably resilient through 2025. On a per capita basis, chicken...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.