Trade this week has been volatile to say the least with the November WASDE catching the markets by surprise but profit taking pressuring futures yesterday. Trade on Friday was more muted, but wheat markets rallied into the close as early weakness found strong technical support and end-user buying. Soyoil posted a strong bullish technical session overnight and traded higher through the day. That lent additional support to the soybean market, though soybean futures look to be consolidating now. Livestock futures were sharply lower as new longs liquidated positions amid cash market weakness. The latest forecasts from NOAA point to a deepening La Nina event for 2020 and 2021. Pacific Ocean temperatures are well below normal and the band of col...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.