Meat Needs Work The U.S. meat industry is feeling good because demand for its product remains strong. Inflation and economic doubts have shoppers economizing on where they buy and the form it is in, but not the fundamental product. However, animal welfare activists are stepping up their game and using increasingly sophisticated approaches to create consumer distrust and aspirations for sector improvements. Just 52 percent of consumers think the industry’s animal welfare efforts are “good.” Economist Daniel Sumner thinks the industry needs more transparency, needs to better understand the consumer’s willingness to pay for attributes, and ponders whether a federal overlay of animal welfare requirements is needed since...