Meat prices have been distorted ever since COVID struck and the contortions continue despite the pandemic now being considered endemic. The pandemic itself caused dislocations with supply tightened due to labor shortages at the same time stimulus payments enabled consumers to buy higher grade animal protein for the home. Pre-pandemic, pork prices were 36 percent less than beef, and broiler prices were 51 percent less than pork and 69 percent lower than beef. Looking at roughly equivalent retail prices currently, boneless breast meat has moved to being 3.3 percent more expensive than pork chops, and 52 percent less than the all-steak price. The recent consumer shift to lower priced animal protein appears to have over-shot on poultry and skip...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.