Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Buried in the many mountains of USDA data last week was the March 2026 Prospective Plantings report. There you will find one specific figure among the many that was a record: USDA’s lowest ever prospective plantings estimate for wheat. It was not a surprise. U.S. wheat plantings and harve...
Geopolitics has proven that it beats weather as a volatility driver, but agricultural markets and financials returned to fundamentals today. The truce/non-truce/truce had its influences, with the soy sector following oil higher, but wheat traded down on stocks reports while corn buyers’ e...