World Perspectives
feed-grains soy-oilseeds wheat

Mercosur Regional Analysis

WheatWith week-on-week progress of 3.5 percentage points, Argentina’s wheat harvest has reached 98 percent of the area and is nearing completion. Total production is expected to reach approximately 18.5 MMT.Markets have shown few updates, and local wheat prices remain nearly unchanged. As a result, farmers have withdrawn supply and are generally waiting for price increases. Daily farmer selling remains low, while exporters and local mills need wheat at fixed prices. These buyers are offering limited purchasing conditions with future price determination.The slow market dynamics, lack of volatility, and absence of competition to push prices higher stem primarily from low export programs. In December, exports reached only 1.2 MMT, which, altho...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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